How do the videos conform to Goodwin’s theory?
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Andrew Goodwin’s Theory
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Alt-J Breezeblocks
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The 1975 - A Change Of Heart
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Arctic Monkeys -When The Sun Goes Down
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Mura Masa - Love$ick
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Comso Pyke - Chronic Sunshine
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Genre characteristics: style and iconography (e.g. stage performance in metal video, dance routine for boy/girl band)
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No
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no
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no
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no
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Following the singer down the street
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Relationship between lyrics and visuals with the visuals illustrating, amplifying or contradicting the lyrics
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The idea of a ‘Breezeblock’ Deeper meaning to the song and easy to follow
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Yes , there is also a relationship between this video and another 1975 video where he repeats the same lyric in both videos but has a real impact on fans who understand.
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The whole story is very easy to follow and each lyric has relation to whats happening in the visuals
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Lyrics have a relationship with the music video itself
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no
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A relationship between the music and visuals, eg editing to the beat
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Yes when the music starts to pick up the pace , so do the visuals
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no
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As the music gets more intense and fast paces so does the visuals
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as the beat changes with people within the music video dance along with the beat
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people dancing along to the beat fast cuts when music gets faster
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Multiple close up shots of the artists to create visual style, a ‘star image’ to sell the artist
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no
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Main singer is in the music video
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no
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no
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not explicitly , but follows main singer down the street
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A frequent reference to notion of looking (screens within screens, mobile phones, billboards and particularly voyeuristic treatment of the female body)
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no
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no
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no
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no
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no
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Inter-textual references to other media texts may be present, (eg films, TV programmes, other music videos etc). Often used in humorous or parody videos
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no
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no (to another music video)
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no
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no
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no
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Music videos used above
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