Digipak - front cover

This is my first initial idea for the front cover of my Digipak. The title lost correlates with the image meaning how people can become lost in their own minds, this is why I created this 'glitch' effect. This symbolises reality vs hyperreality.

Magazine advert ideas

I have collected a series of still shots from our music video that i would like to play around with to create a poster. Once edited with all necessary information i feel that they would be very relevant to our music video. This is because still imaged tell as much as a story as a music video does.

Digipak Idea's

Below I have a few of my Digipak ideas. The first image i would like to be the front cover and the second i would like to be the inside sleeve. These are just a few ideas i would like to expand on. However i like the overlaying effect as you are not just focused on one character itself but numerous characters.

Portrait Shots

As a group we had decided to incorporate a series of portrait shots. We wanted to do this to capsulate that many people might be going through the same situation as the protagonist (Lucy's character) This also allow the audience to instantly become more related to the music video. We chose to shoot people of a similar age range (17-19). This is not to say that people of other age ranges do not go through the struggle of falling out of love but as a group we feel that are target audience would be around 17-19 allowing our specific audience to be relatable.

We did not want to be boring so we decided to use an app called 'Fyuse' this allowed us to create a 180 degree angle of the person, this was then created into a short video and placed into our music video. I will expand on the 'Fyuse' app in a later blog post. For now here are some still snippets from the portrait shots.

The Ending

As mentioned in my blog post about the beginning of our music video, we wanted to make sure the story came to a good conclusion. By incorporating lip-syncing this made the lyrics more personal to Lucy. The lyrics we chose to lip sync were 'We all want a teenage fantasy, want it when we can't have it , when we got it we don't seem to want it" and that was the whole message we were trying to spread throughout the music video. Highlighting the fact that the single person wants to be in the relationship however the person who is in the relationship does not want to be. This also tells a story of how we can take things for granted and do not realise what we have until its gone. Having Lucy again to look straight into the camera at the end is very similar to the beginning allow her to be connected with the audience. This is also effective because Sam's character does not look into the camera both times which shows a disconnection away from Lucy.

The Beginning

Whilst thinking of a clear beginning and end as a group we decided we wanted to incorporate lip-syncing very subtly. However the beginning scene starts of by Lucy's character staring straight into the camera almost as if she is in a 'daze'. This could also link to Jean Baudrillard's theory of Hyper- reality. So whilst Lucy is looking straight into the camera she is in her own world but as the beat drops and she turns to Sam this is when she switches into her super reality in which she feel as if she has to be in love in order to be happy however that is not reality.

The beginning was really enjoyable yet tricky to edit because we wanted to edit-to-the beat as much as we could. I also really like the composition and colours used in the beginning. By incorporating a lot of shots in the beginning is something we discussed as a group because we did not want to bombard the audience with footage before the song even started. However I feel like the beginning states Lucy's true feelings from the beginning so the audience get to see the two perspectives.

Jump Cuts

Whilst editing as a group we wanted to show a time lapse without it being boring. By Including jump cuts you can see a variety in time. We found the more obvious they are the more effective it is. Wr made sure not to include to many jump cuts because otherwise it could just look like bad editing. For example we have a long piece of footage of the couple on the train but instead of just taking 6 seconds of that footage we clipped 1 second throughout the footage. In order to make them obvious you need to make sure that one character move slightly in order to see a shift in the different shots. As you can see below of the couple on the train each shot is slightly different giving a sense that they have been on the train for a while.

Shooting

During our first shoot (not including the portrait shots) we decided to focus mainly on the shots of the couple, This included a couple of shoots on the tube/overground/walking ect. We filmed the majority of the footage that we needed, However we needed to film the 'couple' again for the film the beginning and end scenes so that we have a clear storyline. However by creating a shooting schedule we made sure that we did not run into problems like this again. By creedal a shooting schedule and a props list we made sure to have all of the shots filmed in a certain location with all relevant equipment this meant that we did not have to go back to a certain location to re-shoot.